Chanel No5, this legendary perfume adjourned to the newborn. In 2008, Master Perfumer gives a new definition of landmark No5 … … 2008 new gorgeous glass spray bottle has 150 ml capacity, the use of silver trim white boxed packaging cartons and LOGO, smooth interpretation of N ° 5 of the eternal symbol.
“Perfume, after all, a woman’s stuff, but as long as there is a woman on the planet, there will always remain a mystery to be solved!” N ° 5 Si Bao creator Ernie (Ernest Beaux) think so.
Because of this, a woman completely trust N ° 5, go hand in hand, and rub it in any want to be kissed the site, N ° 5 with its unique way of interpreting the elusive mood. Ms. Chanel discovery of the eternal feminine charm formula and created a range of fragrances and women between the need for the perfect essence of magic power. Like love, there can not understand the reason.
CHANEL Chanel No. 5 perfume – Glass of jasmine and rose, through the changes in acetaldehyde-rich, becoming the embodiment of the most charming woman, refined interpretation of the classic eternal feminine, displaying the unique flavor of women. In May 1921, when the perfume division Ernest Beaux created Chanel lady presented to the fragrance of multiple choice, almost without hesitation, Chanel Lady Di Wukuan elected, that the current world-acclaimed Chanel No. 5 perfume. A number of named brand perfume, so why in the world could be so popular?
Personalized Products: do not attempt to reproduce the scent of flowers
Market competition is brutal, and any brand or product in order to gain a foothold in the fierce and even doing a very good, must have their own strong areas, especially in the products. If a brand or product has a very unique, in line with market demand, and competitors can not or difficult to copy something, then the success rate of its operations will be greatly improved. Chanel No. 5 In this respect, the performance was very prominent.
Chanel No. 5 perfume is the world’s first acetaldehyde Floral perfume, its scent from the south of France Grass in May rose, jasmine, acetaldehyde and other 80 kinds of ingredients a combination of quiet fragrance of flowers and highlights the feminine charming. Yilan first be prefaced with the orange blossom, and then in May rose and jasmine the perfect mix, emitting a Creative design of floral flavor.Moka is the essence of enchanting aroma release, including from the soothing smell of sandalwood. However, the Chanel No. 5 perfume is still the biggest characteristic of the product does not attempt to reproduce the scent of flowers – even in the 21st century, the market perfumes, are all in a tiny perfume bottle, worked hard to try to flower scent to reproduce and to mimic real flowers and pride.However, you may not know that Chanel No. 5 perfume, why would people feel so unique, in addition to his wife it is the first Chanel perfume works, is the first by the number named fragrance is the first bottle came from Fashion designer of related products, there is a rebellious reason – it is a bottle does not attempt to reproduce the floral fragrance.
As early as in 1921, Mrs Chanel in before “abstraction” for the purpose, avoid the pure the perfume of flowers, in the moss and other plants, plant essence can be extracted by acetaldehyde, discovered the plant another unknown, and let these smells odour. She used a concept of acetaldehyde, plants and flowers, created out of this kind of fragrance, indeed unprecedented for her first team played pretty perfume. This is the 5th chanel perfumes exclusively, very obvious difference from other brands, this perfume on its brand promotion and the sale terminal is also very helpful, because as a luxury consumer high-grade perfume more want to pursue my own individuality, and unique, rare things. When other high-end brand of perfume is in pursuit of real onto the fragrance of flowers, chanel perfumes opposite no.5, not trying to recreate the fragrance of flowers and make fragrance becomes artistic, magic, and hit the target consumer easy shopping and enjoyment of psychology.
Quality assurance: excellent quality on the nose refining
Products have a good core competitive point, need to use quality to support it, only lasting contribution to product sales. Chanel’s wife, of course familiar with such Road – 20th century, famous American movie star Marilyn Monroe in sexy candidly reveal the secret of her unique charm sexy had said: “The Night I only use Chanel No. 5.” A seemingly ordinary words, it tells of the Chanel perfume modulation techniques of the well-prepared and contain a unique ambience, but also his wife find a product of Chanel’s unique characteristics at the same time, with real action to support the unique characteristics in order to This to promote the success of Chanel No. 5 perfume into the market and healthy growth.
In the Chanel company, all of the perfume are not followed step by step production process for modulation, but to fully mobilize olfactory fragrance division to deploy, depending on, touch, hearing, taste and other nerves, with the body, mind, and spirit to feel and experience the product , with all the mind to create products. It can be bluntly, Chanel No. 5 perfume is a division modulation modulation own nose out, thus ensuring Chanel No. 5 perfume not only with people’s sense of smell used to match, but also with a unique taste and flavor. As described by his wife Chanel: “This is what I want. A different kind of perfume in the past; a woman’s perfume; a smell fragrant, unforgettable perfume.”
In 1986, with Chanel “nose,” the elegant nickname perfumers Jacques Polge created a Chanel No. 5 Eau De Toilette, the graceful feminine beauty to a new method of re-interpretation of light and lively lemon fruit with vanilla vanilla, to give light Xiang’s sweet delights and surprises of the atmosphere. In addition, production of perfume Chanel Jacques Pollge company has to adhere to the unique ingredients: used in the Glass produced a jasmine and May rose. This is also unique for the Chanel perfume fragrance scent of high quality and has laid a solid foundation.
Bottle-shaped breakthrough: into aristocratic ladies of the atrium
Human beings become increasingly harsh demands of consumer goods, in addition to product features, quality, capacity and other basic nature of things, color, packaging, bottle-shaped, etc. to promote sales are playing an increasingly important role in the. Chanel No. 5 perfume already has unique products to support points and complete quality assurance team, whether it had enough.Chanel lady that is not perfect, but also, once again in the bottle-shaped area to enhance Chanel No. 5 perfume, making it completely independent of the forest of high-end perfume, to make their dazzling and jie Ao is not a strong light training. Based on the concept of Total Look, Chanel perfume is a woman his wife that the whole dress in the last one an important step in the finishing touch. Therefore, even if the family was the only perfume fragrance will be released to the Chanel fashion designer born wife also decided to insist on in order to launch the brand chanel perfume, and the bottle-shaped design has a clear talent and excellent insight: “My aesthetic point of view with others different: the people go up to Canada for fear of lack, and I subtract an item. “It is for this reason that Chanel No. 5 perfume bottle to make a simple exterior design of the perfume in the same period of work inside, as seems most curious one, as in all complicated China and the United States and feared his best perfume bottle inside, the only There, like a bottle of Chanel No. 5 perfume bottle naked.
But this a simple form – shares of a new aesthetic power of success in penetrating the aristocratic ladies were elegant atrium, they are finally not addicted to the vanity of wealth, but can the design of powerful simplicity, find valuable texture.Chanel No. 5 perfume bottle shaped like a gem cutter has a cap-like shape, transparent crystal of square bottle shape, lines, neat, “CHANEL” and “N ° 5″ of the black font on white background presented above, it is the impression deep.However, in advocating Wealthy busy time, many people do not look like a promising Zhe Zhi Yao Guanzi perfume bottle, and even seen some Chanel No. 5 perfume fashion experts believe that a reputation as Chanel is necessary to the loss of his wife’s life In this bottle, “humble” in the bottle. A result, they did not think that they are not optimistic about a bottle of the original perfume, popular in the world, the time than we even their lives long.Also because of this, Chanel No. 5 perfume bottle make it a modern aesthetic was elected in 1959 as a leading contemporary art among the Museum of Modern Art in New York, the ranks of the exhibits. This is an aesthetic pursuit, but also marketing differentiation is an important link in a rare – only a bold and innovative new way out of their own, brand and products in order to better develop.
Advertising Communication: amazing vision has always been a unique and elegant
Advertising is brand image to establish and promote product sales an important carrier of any company would be concerned about the advertising communication, as well as more or less for ads. But the effect of advertising the existence of a good or bad, the final response to the ad pros and cons of aspects, such as the effect of extent of advertising, advertising media, the choice of the right or not, the number of ads and cycles. Only a comprehensive, balanced and well, advertising, good results will come out.Chanel No. 5 perfume advertising communication operations in this area can be described as being a role model. , Such as advertising design effect, Chanel No. 5 perfume ad on the one hand has a stunning visual performance, such as black, red and so on solid color background stands a huge “5″ character, a beautiful stand in Need for the center of,Chanel No. 5 perfume has beautiful hands fly up, perfume and romantic floating in the air, throwing, giving a kind of beauty, a strong visual sense, but is content with its brand closer together, communicate is a noble, elegant, and elegant, so that consumers can go to enjoy, but also can go to taste and memories – the expression of this design your ads, please appeal, no doubt the Chanel No. 5 perfume brand to be advertised to convey to the target consumer melting of the things that question.
With good design work, if the delivery is not appropriate, is the same as failed to be implemented. Chanel No. 5 perfume brand ads have a strict control over the media must be with Chanel No. 5 perfume target consumer group of closely related to the media, such as high-end professional journals, magazines and high-end clubs. In the advertising volume and cycle, Chanel No. 5 perfume is planned targeted delivery, and coverage may not be particularly broad, but they insist on advertising is disseminated very timely and in place.
Terminal building: focus on the wealthy elite gathering place for
Terminal Sales is a brand, product, and all efforts to convert the value of the last one off, a good display of the terminal building will help the products and sales. Chanel No. 5 perfume in the terminal building of very great importance, choose the more rigorous and accurate.In order to better targeting and attracting the target consumer group, a lot more promotion of Chanel No. 5 perfume’s overall sales, special counters of its terminal, designed to open in the high-end shops, department stores, five-star hotels, high-class clubs and other wealthy elite gathering places, and general it is difficult to find a place to Chanel No. 5 perfume seen. Why should this operation? Because the Chanel No. 5 perfume around this brand positioning, conveying the brand to be carried out by the core values of the decisions and choices.In fact, brand-centric features walk is suitable for their own development road of building a terminal to reduce the blind to explore business or brand to promote the rapid development of enterprises, as the same as Chanel No. 5 perfume.
